Friday, June 29, 2012

Marvel & Susan G. Komen

Still catching up on all my emails after the Virus Ate My Computer, but I came across this and thought it was pretty cool and worthy of being shared on here.

Marvel Entertainment will be going Pink this October, with a month-long campaign in support of Susan G. Komen for the Cure®, to run during National Breast Cancer Awareness Month. Marvel will have all new covers on select October titles and educational material on Throughout the month, many of the publisher’s most popular super hero titles – including Iron Man, Captain America, Thor, Black Widow, and Wolverine – will feature all-new variant covers with special pink-colored costumes.


These issues will be available exclusively at comic shops. All Marvel super hero comics will feature a special one-page advertorial about breast cancer during this month as well. Dan Buckley (Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc.) had this to say:

“Marvel is proud to partner with Susan G. Komen For the Cure to support their unparalleled efforts to raise awareness about the risk of breast cancer to both women and men… We’re in a unique position to educate all our fans and increase awareness of the ways to fight—and reduce-- this risk of this disease by utilizing our comics and online presence.”

Dorothy Jones, Vice-President of Marketing at Komen said:

“Komen is thrilled to partner with Marvel Entertainment in the fight against breast cancer this October… This partnership will allow us to share critical information with this important audience, empowering them to take positive action for their breast health and for the women they love.”

The following comic books will feature special Susan G. Komen variant covers in October:

· Avengers #31

· Captain America #18

· Captain Marvel #5

· Fantastic Four #611

· Invincible Iron Man #526

· Mighty Thor #21

· Uncanny X-Men #20

· Wolverine #315

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