So, right off the bat, I think that’s an awful title for a new comics initiative. Especially with the capitalised “NOW!”. Just wanted to get that out there. [If you are familiar with The Gutters online comic-commentary website, then you’ll see how this announcement almost writes its own humour…]
The most popular characters. The most acclaimed creators. The most ambitious stories. This is Marvel NOW!
Marvel doubles-down on the cringe-worthy PR-speak with:
“ushering in a new era for comics and the perfect jumping on point for new readers. The biggest creators bring you the biggest characters in the biggest stories… and it’s happening NOW!”
So, now that I’ve got some snark out of the way (there’s more to come), what is this actually all about? This Fall, Marvel comics are heading in an “exciting all-new direction”, as the publisher releases “all-new ongoing series, each beginning with issue #1!” I had to chuckle at the “each beginning with issue #1”, given that that is usually where new things start…
Iron Man, Thor, Captain America, Hulk, Spider-Man, Wolverine and more will all see new Marvel NOW! series, apparently marking the “culmination of Marvel ReEvolution”, the “groundbreaking new initiative to evolve the comic book experience through innovation.”
